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null Subscription-based products / digital content

Subscription-based products / digital content

  • 15% of online shoppers have signed up for one or more subscriptions to receive products on a recurring basis, often through monthly boxes
  • Subscription e-commerce market has grown by more than 100% per year over the past five years
  • Largest such retailers generated more than USD 2.6bn in sales in 2016, up from USD 57m in 2011

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